Even in the best organizations, sometimes things go wrong. A program or project fails. We do something that offends a key constituency. We hit rocky financial waters. An important donor pulls their support. A disgruntled Board member goes public with complaints. An angry employee sends an organization-wide email. In this class you will learn how to communicate effectively in times of crisis.
- Learn key best practices for communicating in a crisis, including important do’s and don’ts from case studies of successful and unsuccessful organizational responses.
- Identify organizational tools and resources to leverage during crisis communications, and how and when to utilize them strategically.
- Develop and practice a draft crisis communications plan, learning from feedback from fellow workshop participants and the workshop facilitator.
Who should take this class?
Organizational leaders (CEOs, Executive Directors, Board leadership); Marketing and/or Communications Directors.
This workshop is included in our Nonprofit Management Certification series and fulfills three hours in the Marketing and Communication competency area.
Meet our Presenter, Thomas Bruner:
From CEO of a scrappy start-up in Texas, to Vice President with the nation’s largest humanitarian organization in Washington, D.C., to volunteer with a Buddhist temple in Portland, Oregon, Thomas Bruner has been helping businesses and organizations do great work for decades. Across the country, Bruner has successfully built and repaired complex organizations and foundations, mobilized communities to respond to urgent issues and needs, and marshaled the resources of the public, private and social sectors.
A nationally-recognized leader, Bruner has 25 years of executive-level experience, numerous awards and recognition, an impressive portfolio of civic volunteer engagement, a master’s degree in clinical psychology, and a diversity management certificate from Cornell University. Today, Bruner Strategies helps businesses and organizations do great work in Leadership, Development, and Diversity, Equity & Inclusion.
REFUND/CREDIT POLICY: The San Antonio Area Foundation has a strict no refund policy.
If the registrant is not able to attend the workshop and/or class, a substitute may be sent. If a workshop and/or class has been unexpectedly cancelled and/or postponed by the Area Foundation, a refund or credit towards another workshop and/or class will be issued. No refunds or credits will be given for cancellations received less than 48 hours before a workshop.